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Ninja Theory

A ‘painful’ reset for Xbox: 3,200 job cuts, studio spinoffs, and a vow to return to growth in 2027

Xbox CEO Asha Sharma calls it the most significant restructuring in Xbox history: 3,200 job cuts, four studio spinoffs, a new COO, and a flattened management structure — all aimed at turning around a division she says has been losing 64 cents on every dollar invested in its studios. Read More

Xbox at a crossroads: 25 years later, Microsoft is done playing around

Microsoft is pressing its Xbox business for growth and stronger profits after 25 years of losses and thin margins. Here’s the math and the strategy behind the reset, with Xbox layoffs expected as soon as next week. Read More

Microsoft reveals new gaming-focused generative AI model ‘Muse’ that could revive classic games

In a new blog post on Wednesday, Microsoft’s research department debuted a new generative AI model called Muse that it… Read More

E3 2018 Analysis: Microsoft’s Xbox One still faces an uphill climb vs. Sony and Nintendo

COMMENTARY: The Xbox One, it must be said, is doing OK. Microsoft hasn’t released official sales numbers since 2014, but… Read More

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