Goldman Sachs Asset Management will invest $325 million in iSpot.tv as the Seattle-area company loosens industry stalwart Nielsen’s longtime hold on the market for measuring TV ads across broadcast and… Read More
The Seattle startup scene has been sizzling, and there are several up-and-coming companies are headed on a path toward becoming industry giants. Five of those fast-growing superstars are finalists for… Read More
iSpot, the Seattle-area startup that measures the reach and impact of television advertising, has made its third acquisition in the past 14 months, picking up Tunity, a company that tracks… Read More
Seattle-area startup iSpot has acquired DRMetrix, a Southern California-based company that specializes in measuring TV ad performance for direct-to-consumer TV advertisers. DRMetrix has eight employees who will join iSpot, which now… Read More
Seattle-area startup iSpot is beefing up its technology platform that measures TV advertisement performance with the acquisition of Los Angeles-based Ace Metrix. The two companies are similar, both offering software… Read More
Seattle-area startup iSpot has raised more cash to fuel growth of its technology platform that measures TV advertisement performance. The company on Wednesday announced a $30 million investment round led… Read More
Nielsen may be the top name in TV measurement — an industry juggernaut for 92 years with annual revenues of more than $6 billion and a market value of nearly… Read More