[Editor’s Note: Lee LeFever shares lessons learned from building Common Craft, a Seattle company known for its distinctive explainer videos, in the new book, “Big Enough: Building a Business that… Read More
[Editor’s Note: Lee LeFever of Seattle’s Common Craft, known for making explanatory videos for the likes of Google and Twitter, has written a new book, The Art of Explanation. In… Read More
Seattle’s Common Craft video firm has built a business out of simple, explanatory online videos made of paper cutouts — most famously the “Twitter in Plain English” video that was… Read More