Smells like startup spirit: Sub Pop founder Bruce Pavitt spins up new digital music venture by Jacob Demmitt on September 25, 2015September 25, 2015 at 12:56 pm Bruce Pavitt, the man who discovered Nirvana and popularized the term “grunge rock,” has officially entered the startup ranks with a new digital music format he hopes will take off like CDs or MP3s… Read More