Two months after stepping down as the CEO of BMW ReachNow, the car-sharing service he helped grow from Seattle, Steve Banfield is ready for his next move — and it… Read More
Ever wish your Uber ride came with free chocolate and a “Do Not Disturb” button? That’s exactly what GeekWire reporter Nat Levy found when he tested BMW’s new ride-sharing service… Read More
RELATED: BMW’s ReachNow expands test of Uber and Lyft competitor Ride to all Seattle members BMW’s ReachNow just expanded the test of its new ride-hailing service, aptly named Ride, opening it… Read More