Adobe found that shoppers who reached retail sites through AI chatbots were 40% more likely to buy during Prime Day than those from search, email or social media — the first time AI-referred traffic converted best. Amazon has blocked rival shopping agents from its store while building its own assistant. Read More
AWS is releasing the Agentic Shopping Assistant, a tool that lets retailers build AI shopping experiences using the same technology behind Amazon’s Alexa for Shopping, which drove nearly $12 billion in incremental sales last year. Read More
Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to outdo ChatGPT and other general-purpose AI assistants for shopping. Read More
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