Articles about Alexa+

Amazon unifies Alexa+ and Rufus as AI rivals move into online shopping

Amazon announced Alexa for Shopping, merging its Rufus e-commerce chatbot with Alexa+ into a unified experience, aiming to outdo ChatGPT and other general-purpose AI assistants for shopping. Read More

Pick Alexa’s personality: Amazon lets users choose ‘Brief,’ ‘Chill,’ or ‘Sweet’ conversation styles

Amazon is letting Alexa+ users customize how the voice assistant communicates, choosing between Brief, Chill, and Sweet personality styles. It’s a first for Alexa. Read More

Amazon rolls out Alexa+ to all U.S. customers, making its AI assistant free for Prime members

Amazon is making Alexa+, its upgraded AI assistant, free for all U.S. Prime members starting today, including app and web-based chatbots. But with AI habits already ingrained around ChatGPT and other rivals, can Alexa+ catch up? Read More

Amazon’s AI on the web, wrist, and phone: Tech giant chases consumer rivals with latest moves

Amazon is pushing Alexa+ beyond the smart speaker, bringing its upgraded AI assistant to the web, a redesigned mobile app, and new hardware initiatives. The moves, timed to CES, reflect the company’s effort to close the gap with consumer AI rivals such as ChatGPT and Gemini. Read More

Amazon’s new Alexa and AI features will play doorman, recap Kindle books, and find lost dogs

Amazon unveiled a new lineup of Echo, Kindle, Ring, Fire TV and Blink devices, with artificial intelligence as the common thread. Highlights include Kindle recaps, Ring’s lost-dog “Search Party,” and Alexa+ features that turn the voice assistant into a virtual doorman and entertainment guide. Read More

Alexa+ in the real world: How I’m using Amazon’s new assistant, and where it could still improve

Riding my bike Saturday afternoon, I spotted a poster for the upcoming Ballard Makers Market & Bar Hop — the… Read More

Amazon enters real-time AI voice race with Nova Sonic, a unified voice model that senses emotion

What happens when the AI senses the frustration or joy in your voice? A new speech-to-speech AI model from Amazon,… Read More

Podcast

GeekWire Podcast: Inside Amazon’s attempt to reinvent Alexa for the new era of AI

[Update, Monday, March 31: Amazon’s Alexa+ Early Access page is now live, and the company confirmed that the new Alexa… Read More

Podcast

What Alexa’s AI upgrade means for Amazon’s business and Alexa users

For many years, Amazon has been trying to put its Alexa voice assistant at the center of the smart home.… Read More