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Aaron Easterly

Rover CEO Aaron Easterly stepping down after leading pet-sitting giant since 2011

After 14 years building Rover from a Seattle hackathon idea into a pet care empire, Aaron Easterly is stepping down… Read More

Rover pulls in-home dog grooming services from its marketplace, citing tight labor market

Dog-grooming services are getting clipped from Rover’s marketplace, at least for now. Citing the challenges of the labor market, the… Read More

Pet sitting marketplace Rover grabs a bone, valued at $1.3 billion in latest SPAC deal

Another day, another SPAC. Today, we’ve learned that Seattle online pet sitting marketplace Rover plans to join the public ranks… Read More

Inside Rover’s pet friendly Seattle HQ: People and dogs stretch out as company aims for more growth

Rover’s new headquarters has already gone to the dogs — and about 375 people, as the pet-sitting startup has just… Read More

The hidden legacy of aQuantive: How Microsoft’s $6B loss became a win for the Seattle tech industry

In business, some deals go well and others go badly. But that’s never the whole story. Microsoft bought Seattle-based advertising… Read More

Rover and DogVacay

Inside Rover’s DogVacay deal: Why the former rivals went with one brand, not two, after acquisition

When Seattle-based online dog-sitting marketplace Rover announced it was acquiring its biggest competitor, Santa Monica, Calif.-based DogVacay, in March 2017,… Read More

Rover expands dog-sitting business to Europe, takes aim at more segments of pet industry

Rover is going global. The Seattle-based pet-sitting marketplace company today announced the launch of its service in the United Kingdom… Read More

Rover raises $65M round led by Spark Capital as pet-sitting startup aims for international expansion

Typically in today’s technology world, startup founders sit on one side of the room, pitch ideas to investors, and hope… Read More

Rover hits $100M run rate, releases new features to track Fido’s walk route and bathroom breaks

Seattle-based online pet-sitting marketplace Rover has introduced new features for its app that allow puppy parents to see exactly what their… Read More

Barking up the right tree: Rover’s dog-sitting marketplace sees massive growth

Two weeks ago, DogVacay CEO Aaron Hirschhorn said that he thought his dog-sitting startup was an order of magnitude larger than its… Read More

Rover bites back after DogVacay claims to be top dog among pooch-boarding startups

Who is the top dog in canine boarding? That question is a contentious one among two pet-sitting startups. DogVacay CEO… Read More

Podcast

Podcast: Surface, iPad mini and Rover.com, with our cutest in-studio guest ever

Some of the guests we bring in to the GeekWire radio show and podcast have been known to cause a… Read More

Madrona throws Rover.com a bone, puts ex-Microsoft GM Easterly on leash as CEO

Aaron Easterly loves dogs, and a four-pound Pomeranian by the name of Caramel controls a good chunk of his life.… Read More

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