May 20, 2021, 11:00 AM Major League Soccer hosting ‘street art battle’ and selling NFTs to promote Seattle, Portland matches Major League Soccer is taking its first shot at the NFT craze this week, launching a collection of street art… Read More
May 12, 2021, 2:46 PM Amazon to stream WNBA games on Prime Video in tech giant’s latest deal with a pro sports league Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video… Read More
May 12, 2021, 11:23 AM Behind release of NFL’s new schedule, Amazon Web Services helped sort endless matchup options It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s… Read More
May 3, 2021, 10:00 AM Amazon and NFL deal for ‘Thursday Night Football’ on Prime Video will begin year early, run 11 seasons Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video… Read More
Apr 27, 2021, 1:30 PM Report: Sue Bird and Megan Rapinoe among group of female sports stars launching NFT trading cards Seattle Storm star Sue Bird and U.S. Women’s National Team star Megan Rapinoe are among the female athletes getting in… Read More
Apr 22, 2021, 9:50 AM NBA using Microsoft cloud and AI to power ‘CourtOptix’ and bring enhanced stats to fans The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots,… Read More
Apr 22, 2021, 8:54 AM Jeff Bezos joins Drake, NBA stars and others in $80M backing of Overtime sports media brand Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime, a sports media brand… Read More
Apr 20, 2021, 11:39 AM Vicis high-tech helmets take top 3 spots in NFL’s annual performance ranking of equipment High-tech football helmet maker Vicis is a runaway leader in a new ranking of the key piece of equipment by… Read More
Mar 25, 2021, 9:01 AM Seattle-area startup Tagboard signs 4-year deal with MLB to enhance digital fan experience Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive… Read More
Mar 18, 2021, 2:04 PM In new NFL deal, Amazon to be exclusive home for ‘Thursday Night Football’ at a reported $1B per year Amazon is going deep in its relationship with the National Football League, signing on for a new 10-year deal that… Read More
Mar 2, 2021, 6:00 AM Amazon Web Services inks deal with the PGA Tour, its latest cloud computing sports deal Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the… Read More
Feb 10, 2021, 6:22 PM Amazon inks another sports deal as AWS will power NHL’s digital transformation and in-game analytics Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey… Read More
Feb 9, 2021, 5:30 AM Russell Wilson and Spencer Rascoff back MOJO, an app to help parent coaches find fun in youth sports A search on YouTube for “youth sports drills” returns an endless scroll of every type of practice workout you could… Read More
Feb 2, 2021, 7:41 AM Vicis unveils revamped high-tech helmet under new ownership following tumultuous startup journey Vicis is back. The one-time Seattle startup darling that went through a major and sudden downfall in 2019 just debuted… Read More
Jan 8, 2021, 11:57 AM FOX Sports bringing popular camera tech to NFL Playoffs, kicking off with game in Seattle The NFL Playoffs kick off this weekend and FOX Sports is bringing along some popular regular-season technology to capture the… Read More
Dec 30, 2020, 9:00 AM Catching up with NFL great Richard Sherman on his favorite video games, esports ownership, and more Richard Sherman always talked a good game, and backed it up, especially during his years with the Seattle Seahawks. Now… Read More
Dec 21, 2020, 3:24 PM Peloton to pay $420M for Precor, longtime Seattle-area maker of commercial fitness equipment Peloton announced Monday that it is acquiring Precor, the longtime Woodinville, Wash,-based makers of commercial fitness equipment, in a deal… Read More
Dec 14, 2020, 8:21 AM T-Mobile teaming with Drone Racing League to help emerging sport develop 5G-enabled tech T-Mobile is teaming with the Drone Racing League in a multi-year deal that makes the Bellevue, Wash.-based wireless carrier the… Read More
Nov 30, 2020, 8:00 AM Tech and hockey vet Todd Humphrey on his dream job with Seattle Kraken, ‘the nirvana of all startups’ For all of the technology being developed and considered for Seattle’s new NHL team — from the mobile app that… Read More
Nov 19, 2020, 2:43 PM Seattle Seahawks’ deep dive into analytics starts with a ‘data lake’ built by Amazon Web Services It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set… Read More
Nov 19, 2020, 9:39 AM Seattle’s CenturyLink Field, home of the Seahawks and Sounders, to be renamed Lumen Field Seattle’s CenturyLink Field, home of the Seahawks and Sounders FC, is being renamed Lumen Field, the Seahawks announced on Thursday.… Read More
Oct 31, 2020, 9:00 AM Teams players: Seattle Seahawks and Microsoft partner to put fans in a virtual ‘Pregame Huddle’ The Seattle Seahawks are running another play from an evolving virtual fan engagement playbook, teaming with Microsoft once again, this… Read More
Oct 19, 2020, 11:03 AM T-Mobile swings for 5G fences at World Series with FieldCams and BatterCams during batting practice T-Mobile is promising baseball fans a unique look at player warm-ups before the start of the World Series on Tuesday,… Read More
Oct 14, 2020, 12:57 PM Amazon reaches NFL playoffs: Report says tech giant has deal to stream wildcard game this season Amazon is taking its NFL streaming rights beyond “Thursday Night Football” and into the playoffs. The Wall Street Journal reported… Read More
Oct 5, 2020, 7:00 AM Amazon streams Thursday Night Football again with new X-Ray feature, audio feed, Twitch shows Amazon will kick off its fourth consecutive year of streaming Thursday Night Football games later this week as Tampa Bay… Read More
Oct 2, 2020, 8:21 AM Boost Sport raises $1.3M to help basketball teams win more games with video analysis tech Boost Sport, a Seattle startup that helps basketball teams analyze their performance with video analysis technology, raised a $1.3 million… Read More
Sep 24, 2020, 9:00 AM Seattle Mariners look to improve performance with smart ring that measures sleep and recovery data OK, it’s not a World Series ring, but the Seattle Mariners are taking strides to improve performance through technology by… Read More
Sep 20, 2020, 1:38 PM Microsoft CEO Satya Nadella throws out virtual first pitch for Seattle Mariners — with ‘Halo’ helpers Satya Nadella is a big fan of cricket. But on Sunday he wound up for a different sport as the… Read More
Sep 10, 2020, 9:00 AM Microsoft will power virtual fan experience at NFL games with Teams, following NBA deal Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working… Read More
Sep 9, 2020, 8:52 AM Here are the six new stats Amazon will help the NFL track during the upcoming football season Fans might not be able to engage in football by attending NFL games in person at the start of the… Read More
