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Sports Tech

Sep 9, 2025, 8:33 AM

Data be damned: Seahawks coach recounts ‘real-time’ call to ignore analytics model in close loss

Who needs analytics? Sometimes in football you have to trust your gut in real time, and Seattle Seahawks coach Mike… Read More

Sep 7, 2025, 8:30 AM

For Pete’s sake, what does AI think of the play that haunts Seattle Seahawks fans — run or pass?

There’s been a lot of chatter heading into the new NFL season about how artificial intelligence will be an innovative… Read More

Sep 6, 2025, 8:30 AM

Will the Mariners make the playoffs? Seattle data geek runs all the numbers with new website

Armed with a lifetime of Mariners fandom and a career in data science, Adam Jacobson is crunching the numbers on his new site Grand Salami Time to see if Seattle’s season ends in triumph or heartbreak. Read More

Sep 3, 2025, 7:02 PM

‘Absurd’: Steve Ballmer responds to report that Clippers funneled money to star player via endorsement deal

Former Microsoft CEO Steve Ballmer and his NBA team, the Los Angeles Clippers, are disputing a report alleging the team funneled $28 million to star player Kawhi Leonard through an endorsement designed to circumvent the NBA salary cap. Read More

Sep 1, 2025, 3:10 PM

Photos: Seattle tech leaders out in force for epic Sounders Leagues Cup championship

Before the Seattle Sounders topped Inter Miami in dramatic fashion to capture their first Leagues Cup championship, a smattering of… Read More

Aug 20, 2025, 6:30 AM

Microsoft and NFL extend partnership, bringing AI and cloud tools to football sidelines and beyond

Microsoft is extending its longtime partnership with the National Football League, integrating AI and cloud tools into assorted workflows from… Read More

Aug 17, 2025, 7:00 AM

Football nerd: Seattle Seahawks head coach Mike Macdonald blends tradition and innovation

With the Seahawks heading to the Super Bowl, we’re resurfacing our interview with head coach Mike Macdonald, who talked to GeekWire about his data-driven approach to the game, Microsoft’s AI scouting tools, and why he thinks being a geek “sounds like a winning formula.” Read More

Aug 13, 2025, 10:41 AM

Paul Allen estate to sell Portland Trail Blazers to group led by Carolina NHL team owner

The owner of the Carolina Hurricanes NHL team has reportedly reached an agreement to buy the Portland Trail Blazers NBA… Read More

Jul 23, 2025, 9:51 AM

Go deep! Watch an autonomous robot paint the lines on the Seattle Seahawks practice field

The Seattle Seahawks have found an exceptionally efficient route runner. While Turf Tank might have a perfect football name, it… Read More

Jul 1, 2025, 6:00 AM

Microsoft teaming with Premier League to enhance soccer fans’ digital experience using AI

Microsoft announced a new strategic partnership with the Premier League on Tuesday in which the tech giant will use its… Read More

Jun 16, 2025, 3:37 PM

Microsoft adds generative AI to NFL scouting app in latest evolution of sports tech partnership

Back in the day, pro football scouts used stopwatches and notepads to track top draft prospects at the NFL Combine.… Read More

Sanjay Parthasarathy
Jun 13, 2025, 2:58 PM

He helped Microsoft grow in India, and Seattle Orcas co-owner could do same for cricket in U.S.

Sanjay Parthasarathy, a former Microsoft leader who is among the notable tech execs that have ownership stakes in Seattle’s new… Read More

Jun 3, 2025, 10:30 AM

Data protection company Veeam extends sponsorship of Seattle Orcas pro cricket team

Veeam is staying in the match with the Seattle Orcas. The Kirkland, Wash.-based data protection and ransomware recovery company announced… Read More

May 13, 2025, 10:51 AM

Who will buy the Blazers? Microsoft co-founder Paul Allen’s estate plans to sell NBA franchise

The estate of late Microsoft co-founder Paul Allen announced Tuesday morning that it has begun the process of selling the… Read More

Mar 20, 2025, 8:30 AM

Game on: Seattle Mariners add Nintendo patch to jerseys in new sponsorship deal

Are the Seattle Mariners poised to level up this season? Perhaps, if a jersey patch is the boost the team… Read More

Jan 8, 2025, 12:22 PM

Portland Trail Blazers offering device from Seattle startup to help vision-impaired fans track action

The Portland Trail Blazers will offer technology from a Seattle startup to help blind and low-vision fans better follow the… Read More

Nov 29, 2024, 7:54 AM

‘It just has to work’: Ahead of Black Friday NFL game, Amazon shows how it’s perfected live sports

While millions of Americans think of Black Friday as a prime day to launch their holiday shopping, Prime Video will… Read More

Oct 15, 2024, 9:00 AM

Seattle startup raises $1.25M for electric bike used on golf courses

Seattle-area startup Fairway Bikes raised a $1.25 million seed round to fuel development of its unique electric bike built for… Read More

Oct 13, 2024, 10:12 AM

We checked out all 15 ‘Just Walk Out’ cashierless food and apparel shops at Lumen Field in Seattle

Lumen Field, home of the Seattle Seahawks, holds the geeky distinction of having the most cashierless locations that use Amazon’s… Read More

Oct 10, 2024, 8:43 PM

Seahawks quarterback takes his frustration out on a Microsoft Surface tablet

The Microsoft Surface is still being used as an outlet for frustration during NFL games. After Seattle Seahawks quarterback Geno… Read More

Oct 10, 2024, 8:04 AM

Amazon bets big on sports streaming in bid to boost Prime memberships, advertising revenue

When Charlie Neiman arrived at Amazon in 2016, the company had never streamed a live event, let alone live sports.… Read More

Oct 7, 2024, 8:47 AM

Seattle Kraken owner Samantha Holloway leans on tech startup experience to lead NHL franchise

You can’t exactly grow an up-and-coming professional hockey franchise in the same way that you’d scale an early stage software… Read More

Sep 26, 2024, 9:00 AM

Brooks Running partners with Seattle Kraken for off-ice gear that’s perfected in a high-tech lab

More than 100 years ago, Seattle-based Brooks Running actually made ice skates. While there’s no intention of getting back into… Read More

Sep 10, 2024, 7:30 AM

Amazon’s AI feature for NFL broadcasts predicts which defensive players will blitz the quarterback

AI seems to be everywhere these days — even on the screen during live NFL games. Amazon is kicking off another… Read More

Sep 3, 2024, 6:00 AM

Startup bet: Former Nike exec launches new app using AI to help NFL fans get an edge

Just in time for the start of another NFL season, a new startup out of Portland, Ore., is using artificial… Read More

Jun 22, 2024, 7:30 AM

‘Blue screen of death’ at the ballpark: How the Mariners tapped a tech nerve in viral rally video

While some Major League Baseball teams call on a monkey for help, or try to chop their way to a… Read More

Jun 11, 2024, 1:48 PM

What’s missing from Seattle’s startup ecosystem?

More operators. More sizzle. More founders investing in each other. And making the city a better place to live. Those… Read More

May 9, 2024, 2:00 PM

Seattle startup wants to bring vision-impaired sports fans closer to the action with tactile device

Athletes might possess the right touch to execute a perfect pass or shot. A Seattle startup’s touch is bringing blind… Read More

May 1, 2024, 1:14 PM

Microsoft President Brad Smith and wife Kathy Surace-Smith join Mariners ownership group

Microsoft Vice Chair and President Brad Smith and his wife Kathy Surace-Smith have purchased a stake in the Seattle Mariners,… Read More

Apr 30, 2024, 11:15 AM

Kerry Carter tackles CEO role at Atavus as ex-pro aims to grow adoption of football training technique

Kerry Carter, a former pro football player with the Seattle Seahawks and other teams, is tackling a new role as… Read More

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