The key to building a successful tech business is a combination of two things: an extraordinary product, and excellent product-branding. It’s noteworthy that for any business, its domain name is one of the most essential elements of its overall branding and marketing. In fact, the domain name is often the foremost brand touchpoint for every enterprise. Owing to this, businesses and tech startups around the world have chosen to brand themselves innovatively by choosing .TECH domains.
Since the word ‘tech’ is easily understood and widely used by people within and outside the tech industry, having a .TECH domain makes it easy for businesses to effortlessly establish their brand positioning.
For example, the web address for tech startup ‘Peach Tech’ is www.peach.tech. It is a simple yet strong online identity for the business. Some of the funded startups that have chosen .TECH domains include:
- TenX Pte Ltd, www.tenx.tech, raised $159.1M in funding
- Aurora Innovation, Inc., www.aurora.tech, raised $90M in funding
- Innoviz Technologies, www.innoviz.tech, raised $82M in funding
- Navya, www.navya.tech, raised $40M in funding
Many celebrated businesses have chosen .TECH domains to make the most of the branding opportunity that this tech focused domain extension offers. Here are a few more incredible examples of business websites on .TECH domains:
Intel’s IoT and embedded innovation website, www.insight.tech | Global Tech Giant
Insight Tech is a publication of the Intel® IoT Solutions Alliance with a mission to empower developers and engineers build next-generation IoT and embedded systems to win mindshare for IoT-based end-to-end solutions.
Intel is powering IoT and embedded innovation on a .TECH domain.
Viacom Inc’s tech portal, www.viacom.tech | Global Media Giant
Viacom is the parent company of MTV, VH1, Nickelodeon, Paramount Pictures and many more, with over 700 million global subscribers. Viacom created www.viacom.tech as a tech focused portal for the developer community. It is meant to propel Viacom’s belief in open source and invites the global tech community to join Viacom Open Source Software repository on Github.
Viacom is leading with open source technology on a .TECH domain.
Consumer Electronics Show, www.ces.tech | Event
Consumer Electronics Show (CES®) is the largest trade show of its kind organized annually by the Consumer Technology Association (www.cta.tech).
Jeff Joseph, Ex-Senior Vice President, Communications and Strategic Relationships, Consumer Technology Association, said, “We stand for innovation and the promise of a better world made possible by technology. CES® is well known as the foremost innovation event in the world & we are happy to have selected a domain name on .TECH that conveys what we stand for in a succinct way.”
Consumer Electronics Show is exhibiting the future of technology on a .TECH domain.
Mondial Tech, a conference focused on the future of transportation, www.mondial.tech | Event
The “MONDIAL” Paris Motor Show is the most attended car show in the world, connecting the whole automotive market with 10,000 journalists and more than one million visitors.
Ben Costantini, CEO of Startup Sesame, a global network of tech events that organizes this event, says, “We choose a .TECH domain name as it shows a strong focus on technology and its impact on the automotive industry.”
Mondial Tech is shaping the future of transportation and mobility on a .TECH domain.
Shadow by Blade, an automated hardware product with $71M in funding, www.shadow.tech | Startup
A product by Paris based Blade Group, Shadow is a high-performance PC which is entirely in the Cloud.
Asher Kagan, CEO, Shadow, says, “Shadow is fundamentally a high-tech company. The investors at Shadow have a strong technical background and the founding team has worked in some of the most advanced technology companies and industries before. We are proud of our tech roots and .TECH reflects this origin.”
Shadow is building the future of automated hardware on a .TECH domain.
Armis, a retail enterprise, www.armis.tech | Startup
Armis has developed a SaaS platform for digitizing local communication for physical retailers and brands.
David Baranes, Co-founder, Armis, says, “Our .TECH domain helps us showcase the tech DNA of our company. It has also been a way for us to create our unique identity with an extraordinary domain name. It has been powerful in search engine referencing as well.”
Armis is transforming the the future of retail on a .TECH domain.
Lightly Tech, Inc., a hardware entity, www.lightly.tech | Startup
Lightly Technologies is a hardware startup developing innovative, ultra-thin LED light source modules.
Matt Hanbury, Founder, Lightly Tech, says, “As our company is called Lightly Technologies, using a .TECH domain was the perfect fit for us. It’s given us a short, modern URL that really stands out.”
Lightly Tech is driving a new generation of lighting design on a .TECH domain.
In conclusion
These are just some of the many enterprises from the global tech industry that have chosen to brand themselves innovatively by choosing .TECH domains. It’s obvious that .TECH domain extension resonates widely with the global tech ecosystem, and especially with brands and startups which are at the forefront of tech innovation. This has empowered these businesses to create a strong positioning and brand name, not just in the minds of customers but also among investors and media. If it’s a tech business, there’s a perfect .TECH domain available for it.
If you are building the future with technology, build it on on a .TECH domain.
