
London, UK – In an evening ceremony at the Ivy in London Bridge, Ubertas Consulting, part of Devoteam and an AWS Well-Architected Validated Partner, revealed the winners of its second annual Well-Architected Awards. The ceremony celebrated exceptional clients who have demonstrated outstanding engagement and implementation of the Amazon Web Services Well-Architected Framework (WAF) throughout 2024.
Cathryn Cust, Well-Architected Lead at Ubertas, emphasised the significance of the awards: “Well Architected is at the core of everything Ubertas does, and its impact is evident in the success of our customers, who continuously raise the bar for innovation and excellence. Celebrating these achievements through awards not only recognises their dedication but also reinforces the power of best practices in shaping the future of cloud solutions. We take immense pride in sharing these milestones with our customers, fostering a culture of continuous improvement and collaboration.”
The awards recognise excellence in three categories: Most Well-Architected, Most Improved Architecture, and Most Cloud Mature. These distinctions highlight different aspects of cloud architecture excellence and the versatile application of the Well-Architected Framework. The winners were selected based on their exceptional implementation of Well-Architected principles, demonstrated improvements in their cloud infrastructure, and the overall impact on their business operations.
The winners of the Ubertas Consulting Well-Architected Awards 2024 are:

Most Well-Architected Award: ToucanTech
ToucanTech, a provider of alumni management software for schools, associations, and companies, has been recognised for their exemplary implementation of AWS WAF best practices across all six pillars. Their achievements include:
- Exemplified Well-Architected excellence across their community platform, particularly in reliability and cost optimisation
- Transformed infrastructure resilience through multi-AZ deployments and auto-scaling, ensuring high availability during peak periods
- Implemented strategic governance controls that optimised cloud spending while enabling faster feature development
Adam Greenwood-Byrne, CTO at ToucanTech, shared his experience: “Ubertas gave us a way to think about our architectural transformation project systematically, removing blockers and lighting the path to success. We have even surprised ourselves with the changes that have been possible within a relatively short timescale. A real game-changer!”

Most Improved Architecture Award: Marketing Delivery
Marketing Delivery, an innovative marketing software company specialising in automotive sector solutions, has been recognised for their significant and successful transformation of their cloud infrastructure. Their improvements include:
- Demonstrated significant architectural transformation by dramatically enhancing their security posture to meet Well-Architected standards
- Showed exceptional improvement velocity through systematic implementation of security and reliability remediations
- Achieved measurable security improvements while maintaining operational efficiency, strengthening their AWS infrastructure
Simon Penny, Operations Director at Marketing Delivery, reflected on their journey: “The AWS Well-Architected Framework Review process was instrumental in evaluating our current infrastructure. The insights gained helped us enhance and align our cloud architecture with best practices, setting us up for long-term success in the cloud.”
Most Cloud Mature Award: EV
EV, a leading provider of digital financial planning software, has been recognised for their outstanding achievements in cloud-native application design and development. Their key accomplishments include:
- Demonstrated exceptional cloud maturity by systematically implementing all six Well-Architected pillars across their financial planning platform
- Achieved remarkable operational transformation, enhancing security and performance while reducing infrastructure costs
- Leveraged Well-Architected principles to deliver innovative cloud-native products, establishing a competitive advantage in the fintech sector
Tommaso Di Gregorio, a senior representative from AWS UK&I, who attended the event, commented: “It was impressive to see the incredible relationships Ubertas has built with these customers. Marketing Delivery’s CTO made it clear that they perceive Ubertas not just as a provider, but as a trusted business partner with whom they’re comfortable sharing their roadmap and business objectives. These types of partnerships are what make Ubertas stand out as an AWS Partner and why they’re always top of mind in our strategic customer conversations.”
The AWS Well-Architected Framework continues to be a cornerstone for building efficient, secure, and cost-effective cloud architectures. It focuses on six key pillars: operational excellence, security, reliability, performance efficiency, cost optimisation, and sustainability.
Ubertas Consulting, part of Devoteam, has established itself as a global leader in the AWS Well-Architected Framework. Continuously evolving its offering, the company has developed bespoke lenses including Cloud Maturity, GenAI, and Windows Modernisation, which add value on top of the standard AWS framework. This innovative approach allows Ubertas to provide tailored, cutting-edge solutions that address the unique challenges of diverse industries and technologies.
As an AWS Well-Architected Validated Partner and part of the global Devoteam organisation, Ubertas Consulting plays a crucial role in helping businesses like ToucanTech, Marketing Delivery, and EV align their cloud strategies with AWS best practices, driving cloud adoption, and optimising existing cloud infrastructures. The combination of AWS expertise and Devoteam’s global reach enables Ubertas to deliver world-class cloud solutions across various industries and geographies.
Rob Gehring, Enterprise Growth Lead at Ubertas Consulting, highlighted the company’s forward-thinking approach: “The Well-Architected Framework has proven invaluable in strengthening Ubertas’ partnerships with both AWS and our customers. As part of our continued investment in serving our customers via the Well-Architected Framework, we’re integrating Generative AI and AI Agents in our review process, enabling us to uncover deeper insights and speed up remediation efforts. Interestingly, we’re seeing how insights from these enhanced Well-Architected Reviews have accelerated our ability to ideate and deliver rapid Generative AI solutions, unlocking significant business value for our customers.”
The 2024 Ubertas Consulting Well-Architected Awards not only celebrate the achievements of individual clients but also underscore the transformative power of the AWS Well-Architected Framework when applied with expertise and innovation. As cloud technologies continue to evolve, Ubertas Consulting remains at the forefront, leveraging its deep understanding of the Well-Architected Framework, strategic partnerships, and cutting-edge approaches like AI integration to drive success for businesses across diverse sectors. These awards serve as a testament to the company’s commitment to excellence and its pivotal role in shaping the future of cloud architecture.
For more information about the Ubertas Consulting Well-Architected Awards or to learn about implementing the AWS Well-Architected Framework in your organisation, please visit www.ubertasconsulting.com or contact [email protected].
Disclaimer: GeekWire newsroom and editorial staff were not involved in the creation of this content..