As software engineers and IT experts become increasingly familiar with AI and its potential applications, the use cases for AI are working in tandem across sectors in the tech field. Marketing is one such sector that is starting to see change due to AI, as initiatives like CEO and serial entrepreneur Gal Erlichman’s PESO.IO, an AI-driven platform designed to disrupt traditional PR, SEO, and influencer marketing, are at the forefront of what technology can accomplish in business.
How Digital Marketing Fails to Keep Up
As the COO of PESO.IO, Rob Vega, states, “The early years of 2,000s witnessed the dot-com boom, which saw an exponential demand for web development and SEO services. Digital marketing companies sprang up rapidly, becoming an integral part of the business community.”
According to the company’s CRO, Chris Berry, “Today, the United States is home to over 540,000 digital advertising agencies that offer a wide range of services, including advertising, public relations, search engine optimization, website building, paid advertising, and other digital marketing services.”
They elaborate by saying that, on the other hand, many of these agencies are starting to show their age as they find it increasingly difficult to keep up with the rapid pace of today’s technological needs. As such, business owners face significant challenges when hiring multiple agencies to achieve online growth.
Some of these challenges include verification and collaboration. Verifying whether each agency is able to accomplish a set of tasks in a given time frame is difficult, given the low barrier to entry for agencies, allowing subpar ones to get through the cracks of the initial vetting process. Collaboration is a closely related issue, as these same agencies may also find difficulty working with each other, leading to inefficiency, high costs, and poor results.
Traditional agencies also face other issues, namely high costs due to stacking retainer fees and other costs, a lack of transparency because they fail to provide clear insights into their processes or the progress of their campaigns, and having access to limited data to show the client.
The Advantages of an AI-Driven Platform Like PESO.IO
PESO.IO and other AI-based marketing tools are the next step in marketing simply because they improve convenience and cost relative to traditional marketing methods. With PESO.IO, for example, businesses only need to use a single platform to perform SEO, advertising, public relations, and website building.
Since traditional agencies tend to specialize in just one of those aspects, businesses are forced to seek out multiple agencies, which can prove expensive and complicated.
Additionally, PESO.IO and similar technologies are able to prioritize transparency as the client isn’t as far removed from operations as they would be with a traditional agency.
CEO Erlichman states, “Detailed reporting and analytics allow for data-driven decisions, ensuring alignment with brand vision. PESO.IO’s advanced AI technology ensures high-quality, cohesive content. Automated processes eliminate the variability found in traditional agency work.”
It’s unlikely traditional marketing agencies will ever be completely phased out, and that’s likely for the best. Those who are able to prosper once more work becomes automated are likely doing something right to maintain their position in the marketing industry. For small businesses in particular, however, the advent of AI-powered marketing will prove highly advantageous and helpful in getting their operations off the ground.
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