GeekWire Calendar
Meetups, conferences, startup events, and geeky gatherings in the Pacific Northwest and beyond. Browse for local tech events, or search by date or keyword. Submit your event below for consideration for the GeekWire Calendar. Look for highlights from the GeekWire Calendar each week on GeekWire, and check out GeekWire's own unique series of signature tech events in the Seattle region.
LevelUp with AI: Building and Evolving Custom GPTs

Most people use ChatGPT by prompting it one conversation at a time. Custom GPTs let you go further by creating an AI tool designed around the way you actually work.
In this 90-minute hands-on workshop, you’ll move through a practical Identify → Plan → Build → Iterate process for creating a useful Custom GPT. You’ll start by identifying a real task or workflow where AI can help, then define what your GPT should do, what context it needs, and what a strong output should look like. From there, you’ll build and test your first version during the session.
We’ll close by looking at how to improve your GPT through real-world use—refining instructions, adding better examples and context, and evolving it as your needs change.
You’ll leave with:
A Custom GPT built around a real task you want to improve
A repeatable framework for designing future GPTs
Templates and guides for planning, testing, and refining your GPT
A clearer understanding of how to move from simply prompting AI to building tools you can use repeatedly
No coding or technical background is required. Come with access to ChatGPT and one or two tasks you regularly do that you’d like AI to help you do better.
About Mitch Robertson
Mitch Robertson is a 10-time startup founder, educator, and sustainable growth leader with more than 25 years of experience building companies, launching products, and helping organizations navigate emerging technology.
He teaches practical AI programs and workshops focused on applying AI to real work, including building Custom GPTs, AI-enabled workflows, and tools that help people and organizations work more effectively. His approach is grounded in experimentation, iteration, and building things people can actually use.
Mitch is Co-Founder and CEO of LevelUp Economy, which develops applied learning programs at the intersection of AI, entrepreneurship, workforce development, and innovation.
Learn more at levelupeconomy.com