Articles by Christopher Johnson

Latest from Christopher Johnson

The ‘ify’ naming fad: Did Spotify start it?

Back in 2011, The Name Inspector wrote a post about the proliferation of startup names that make creative use of the… Read More

The name Kindle Fire: Hot or not?

At first glance, Kindle Fire seems like a pretty good name. It uses a thematically coherent naming strategy, similar to the… Read More

Microstyle: The Art of Writing Little (Book Excerpt)

[Editor’s Note: Seattle author Christopher Johnson, aka The Name Inspector, shares an excerpt from his newly-released book, Microstyle: The Art of… Read More