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Articles from 2025

Sold on Walmart, sent by Amazon: The weird new world of online retail

Amazon is expanding its logistics empire, officially supporting fulfillment for Walmart Marketplace orders through its Multichannel Fulfillment service. The move is part of a broader push to provide end-to-end supply chain services for sellers. Read More

After years of backlash, Amazon finally ends a practice that many sellers have long loathed

Amazon will phase out its controversial “commingling” policy — a long-criticized practice of pooling identical items from different sellers — in a major change to its fulfillment operations. Read More

Illustration: Hubble Network satellite in Earth orbit

Hubble Network attracts $70M in fresh funding to scale up satellite Bluetooth network

Seattle-based Hubble Network says it has raised $70 million in additional investment to accelerate the growth of its satellite-powered Bluetooth… Read More

Seattle’s new frontier: Biotech, AI and the race to revolutionize medicine

As new startups and initiatives continue to bolster its standing, Seattle is being called “the best place in the world to build an AI life sciences company.” Read More

Amazon CEO nails the odd analogy of the week with head-scratching Christmas tree story

Like tales of Christmas past, the Amazon Leadership Principles can be woven into the fabric of any good holiday analogy. But Andy Jassy lost us with an example related to culture at the tech giant. Read More

Tech Moves: Read AI adds product VP; Microsoft legal chief steps down; Truveta co-founder departs; Marchex CEO is out

Justin Farris, a longtime product leader at Zillow and GitLab, joined Seattle startup Read AI as vice president of product.… Read More

‘Virtual medicine cabinet’ from Seattle startups will put health tech apps in one place

A “virtual medicine cabinet” to provide families with digital tools to manage some aspects of healthcare from home is up… Read More

Amazon unveils new agentic AI tools for sellers amid heightened scrutiny

Amazon rolled out new agentic AI tools to proactively help sellers manage inventory and create ads — even as surveys and regulators highlight strains in its lucrative marketplace. Read More

Ranking cities by AI startup funding: Bay Area dominates, Seattle is No. 4

As investors continue to pour money into AI startups in the U.S., Seattle ranks fourth in the nation in AI… Read More

Microsoft will invest $30B in the U.K. by 2028 to fuel AI infrastructure and country’s largest supercomputer

The Redmond tech giant revealed the investment as President Donald Trump visits the U.K. this week. It’s the latest sign of Microsoft’s appetite to expand its cloud and AI capacity. Read More

Fred Hutch leaders raise $10M for new AI startup aiming to expedite drug discovery

The Seattle-based biotech company aims to make new drug discovery faster and cheaper by using AI to simulate the results from hypothetical lab tests. Read More

‘Commerce is entering the agentic era’: Envive raises $15M to build AI agents for online retailers

Envive, a Seattle-based startup that builds AI agents for online retailers, raised $15 million in a Series A round led… Read More

Seattle startup Pulumi bets big on AI with Neo, an agent that automates cloud infrastructure tasks

Pulumi CEO Joe Duffy said he pulled a third of his 130-person workforce to build Neo, which he described as “an extension of your team,” capable of handling infrastructure provisioning, security, and compliance work that can traditionally take days or weeks. Read More

New ‘Wyze Palm Lock’ uses biometric scan for contactless entry in latest smart home device

Wyze has unlocked another smart home innovation, turning to biometrics to help power a new door lock. The Wyze Palm… Read More

Seattle startup raises $2.5M to analyze retail worker conversations using AI and microphones

Ethosphere, a new Seattle startup building voice AI for retail operations, raised $2.5 million in a pre-seed round led by… Read More

Jerome Lecoq points to an optical illusion graphic on a computer screen

Scientists shine a laser light on the brain cells that show us illusions 

Neuroscientists are zeroing in on how special kinds of brain cells help us see things that aren’t actually there. Read More

Tech Moves: Smartsheet names CISO; Amazon attorney retires; former Carbon CEO joins Stacklok

— Ravi Soin has joined Smartsheet as chief information security officer. Soin was previously at Edifecs, where he served on… Read More

Landline-inspired phone startup raises $3.5M; investor calls it one of the most ‘viral businesses’ he’s seen

Tin Can has struck a chord — with parents, kids, and now venture capitalists. The Seattle startup behind a landline-style… Read More

Eye care giant Alcon acquires LumiThera, a Seattle-area startup behind device that treats vision loss

LumiThera’s key innovation is a device for use by ophthalmologists that improves vision and slows its loss, with a focus on patients with dry age-related macular degeneration. Read More

San Francisco had an all-female AI ‘Hacker House’ — is Seattle ready for its own?

Seattle’s tech community has seen similar women-focused spaces. It could be the right time for a new physical space with the AI boom underway. Read More

Founders at Seattle startup WhyLabs join Apple following under-the-radar acquisition

Apple has officially absorbed the founding team of WhyLabs, the Seattle startup it acquired in a secretive deal. GeekWire first… Read More

GeekWire Week in Review

Week in Review: Most popular stories on GeekWire for the week of Sept. 7, 2025

See the technology stories that people were reading on GeekWire for the week of Sept. 7, 2025. Read More

Podcast

Using AI to upgrade your personal OS: Insights from an executive coach

This week on the GeekWire Podcast: Mark Briggs, an executive coach, AI strategist, and author from the Seattle region, explains why your “personal operating system” needs an upgrade, and how to use AI to get more time back in your day. Read More

Fred Hutch turns 50: Seattle cancer center rose from scrappy roots to global pioneer — but giant funding cuts loom

Once a scrappy startup lab, Fred Hutchinson Cancer Center is now a global leader in cancer research. As it turns 50, the Seattle institution faces federal funding cuts that could slow progress. Read More

Illustration: Blue Origin's Blue Ring multi-mission platform in orbit

How AI and other trends in technology are starting to supercharge the space industry

Artificial intelligence and other technological trends are smoothing the way for commercial space ventures ranging from startups to multibillion-dollar companies. Read More

Amazon suspends engineer who urged colleagues to oppose Israel contract, citing conduct policy

A Palestinian software engineer at Amazon says he was suspended this week after calling on colleagues to protest the company’s role in the “Project Nimbus” contract with Israel. Amazon cast the situation as a workplace conduct matter, not a political speech issue.
Read More

‘They don’t have an AI House in Bellevue’: Seattle mayor takes a friendly jab at cross-town rival

Seattle Mayor Bruce Harrell made it clear that his city still holds the edge when it comes to innovation and culture. Read More

Out of Office: Piano-playing startup CEO finds his inner voice — ‘I thought I was Elton John’

Mark Michael, CEO of Seattle-based DevHub, started playing piano right before the pandemic. Five years later, his focus has sharpened and he gets a high from powering through live performances. Read More

Orange Crabs in the Machine: How Rust is rewriting the rules of modern software

At RustConf 2025 in Seattle, Microsoft, Amazon, and the broader developer community marked key milestones for Rust — an open-source programming language that has quickly gone from cult favorite to critical infrastructure. Read More

Microsoft Teams dispute resolved, five years after Slack complaint

A commitment by Microsoft to offer stripped-down versions of its productivity suites without the Teams communication service has been accepted by the European Commission — resolving a high-profile antitrust case against the Redmond company. Read More

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