Elisa La Cava. (Trilogy Photo)

Elisa La Cava joined Seattle-area venture capital firm Trilogy Equity Partners as principal.

La Cava spent the past five years at Seattle firm Madrona Venture Group, where she was a principal. She also previously worked at MATH Venture Partners, AT&T, and Deloitte Consulting.

Founded in 2006, Trilogy raised a second fund last year to back more early-stage Pacific Northwest tech startups. 

Trilogy invests in both B2B and B2C startups. Recent investments include Spiral, BrightCanary, Falkon, and Alongside. The firm leads rounds at the pre-seed and seed stage, and occasionally Series A.

A group of wireless industry execs including Seattle Mariners Chairman John Stanton launched Trilogy back in 2006 as they looked for entrepreneurs building wireless-related startups.

“As we all know, the markets are tumultuous right now, but that is where Trilogy shines,” La Cava said in a statement. “We are steadfast partners with long-term conviction about how the ideas of today can become big companies five, 10, and 15 years down the road.”

Dan Laughlin. (Gamesight Photo)

— Seattle video game marketing startup Gamesight hired Dan Laughlin as chief revenue officer.

Laughlin was previously president at gaming startup Lootcakes, and spent five years at Xbox.

Founded in 2015, Gamesight helps game companies market their products. The startup is a Techstars Seattle grad and was previously known as Innervate. Gaming industry vet Adam Lieb leads the company as CEO.

— University of Washington named Tricia Serio as provost and executive vice president of academic affairs, effective Aug. 1. Serio is provost and vice chancellor for academic affairs at the University of Massachusetts Amherst. She is a professor of biochemistry and molecular biology.

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