Zulily is laying off workers again.
Several employees of the Seattle-based e-commerce retailer were let go from the company this week.
The latest cuts follow an ownership change last month. Qurate sold the company to Los Angeles-based private equity firm Regent for an undisclosed purchase price.
“We announced to our team members some difficult choices that have required the elimination of positions within the Zulily corporate teams as we focus on transforming the business for the future,” a Zulily spokesperson said in a statement. The company declined to provide details about the number of employees let go.
Affected employees told GeekWire that they did not receive severance.
Zulily laid off employees in March to help cut costs, and had another round of layoffs a year ago.
Zulily reported a 17% drop in revenue during the first quarter, to $192 million, and a $43 million operating loss. Qurate cited lower unit volume and a reduction in shipping revenue “largely driven by reduced traffic to the site.” Zulily revenue dropped 28% in the fourth quarter.
Qurate said it divested Zulily to focus on its core assets, including QVC and HSN. It paid $2.4 billion to acquire Zulily in 2015.
In a press release announcing its acquisition, Regent said it planned to grow Zulily’s business in new markets. Regent’s portfolio includes Club Monaco, Dim Paris, and Redline Bicycles.
Founded in 2010, Zulily went public in 2013. The company got its start by offering daily deals on products for moms and kids, and later expanded its product selection.
Zulily last year hired former Nordstrom exec Terry Boyle as president and CEO.
