Rival IQ, a Seattle-based startup that helps clients analyze social media data, has been acquired by Santa Clara, Calif.-based consumer and market intelligence company NetBase Quid.
Founded in 2012 by former GridPoint exec John Clark, Rival IQ lets companies compare their social media strategy with competitors across major social platforms such as Instagram, Facebook, TikTok, and Twitter. It also analyzes internal social marketing data. It has nearly 700 customers.
Rival IQ had raised cash from Vulcan Capital and Seattle investors including Geoff Entress, Rudy Gadre and Gary Rubens. The company employs less than 50 people. Total funding to date was $1.9 million. Rival IQ will continue operating independently.
NetBase Quid is a 17-year-old company that has raised $200 million to date and employs more than 200 people. Former Tableau and Starbucks exec Seujan Bertram joined NetBase Quid last month as COO and helped facilitate the deal to acquire Rival IQ.
