Facebook’s Arbor Blocks office in Seattle. (GeekWire Photo / Nat Levy)

Face? Metaverse? Horizon?

Facebook is getting a new company name, according to a report from The Verge, which noted that the rebrand will likely be similar to how Google created the umbrella company Alphabet in 2015. Facebook would be grouped among Instagram, WhatsApp, Oculus, and others underneath the new name.

The apparent name change comes as Facebook faces heightened scrutiny over its social media platform. Earlier this month 60 Minutes revealed a former Facebook product manager who shared internal documents used by The Wall Street Journal in its recent “The Facebook Files” reports. The stories uncovered how Facebook knows “that its platforms are riddled with flaws that cause harm, often in ways only the company fully understands.”

The Verge reports that the new name will reflect Facebook’s vision of building the “metaverse.”

So, what’s your best guess for Facebook’s new name? Tweet us @geekwire.

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