(Wyze Image)

Wyze continues to pump out new products that undercut competitors on price. The latest from the Seattle-area startup is a $19.99 smartwatch called Wyze Watch that debuted Tuesday.

Wyze Watch features a 9-day battery life and a blood oxygen saturation monitor. It also features activity and sleep tracking; has Google Fit and Apple Health integration; and is waterproof up to two meters submerged. The device can control other Wyze products. Pre-orders start today and the watch will ship in February.

Founded in 2017 by a trio of Amazon vets, Wyze gained popularity with its low-cost, smart home security camera. It has expanded since then, selling everything from scales to lightbulbs.

The company unveiled its $24.99 Wyze Band fitness tracker earlier this year, and rolled out a smart vacuum and a smart sprinkler in just the past few months. It is also selling face masks and thermometers. Wyze has a community of more than 4 million users.

The company closed out a $15 million funding round at the end of July, with investment from hip-hop star Jay Z’s Marcy Venture Partners. Wyze has raised $36 million to date.

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