Amazon plans to move its annual Prime Day sales event from summer to fall due to disruptions caused by the coronavirus pandemic.
Prime Day is typically held in July, offering discounts on hundreds of products for members of Amazon’s Prime subscription service.
The Wall Street Journal reports the shift is part of a broader effort by Amazon to return to more ordinary operations. The company recently started accepting non-essential items from third-party sellers to its warehouses. Those shipments had been temporarily paused while Amazon caught up.
Amazon has been grappling with a surge in demand for weeks as customers sheltering at home turn to online shopping as a lifeline. The company expects to narrow delays in its typically reliable fast shipping but a return to pre-pandemic speeds may not be possible in the near term, WSJ reports.
