Thousands of people take part in a Black Lives Matter protest march in Seattle in June. (GeekWire Photo / Monica Nickelsburg)

A web page dedicated to laying out Amazon’s position on a number of issues, from climate change to counterfeiting, has been updated with a new entry on the treatment of Black people.

Amazon’s “Our Positions” page first surfaced in October 2019 as way to bring clarity to the tech giant’s stance on issues it is lobbying the government on or promoting through internal policies.

A 12th position has been added in the wake of the killing of George Floyd and the widespread dialogue and protests that have followed in the United States and around the world. It reads:

The inequitable treatment of Black people is unacceptable. We stand in solidarity with our Black employees, customers, and partners, and are committed to helping build a country and a world where everyone can live with dignity and free from fear. We support the George Floyd Justice in Policing Act. We also support policies that protect and expand voting rights, as well as initiatives that provide better health and educational outcomes for Black people.

Other entries say such things as, “the rights of LGBTQ+ people must be protected;” “the energy industry should have access to the same technologies as other industries;” “we strongly support the rights of immigrants and immigration reform;” and more.

Amazon says it created the page “to provide customers, investors, policymakers, employees, and others our views on certain issues” and that while “positions are carefully considered and deeply held, there is much room for healthy debate and differing opinions.”

The agenda is part of Amazon’s broader push into policy and politics, a departure from early years at the company when the focus was quietly building the business. Faced with employee activism, antitrust investigations, and political pressure from Washington, D.C., Amazon has increased its lobbying budget and become more vocal in public discourse.

Amazon announced in June that it was donating $10 million to organizations that are working to bring about social justice and improve the lives of Black and African Americans.

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