Musicians relying on digital streaming to connect with fans during the pandemic have another option to do so thanks to a new Amazon Music and Twitch partnership.
Twitch’s live streaming functionality will now be incorporated in the Amazon Music app, bringing artist engagement beyond just recorded music.
Artists can link their Twitch channel with Amazon Music and the app will notify fans when an artist is doing a live performance. A “Live” page inside the app also lists streams that are currently broadcasting. Users will stay right in the Amazon Music app and don’t have to download or sign in elsewhere.
Twitch, which is owned by Amazon, is gaining viewers beyond the streaming of video game content that it is known for. The Verge reported that Twitch’s music category has been booming since the start of the pandemic. Amazon Music, meanwhile, is said to have 55 million customers across a variety of subscription tiers.
