Armoire is expanding its physical footprint with a new popup location east of Seattle in Kirkland, Wash.
The Seattle-based women’s clothing rental service this week opened a 1,000 square-foot brick-and-mortar shop at Carillon Point. It serves as a place for members to learn about new clothes and styles, and complements its online experience.
“We have many members on the Eastside and we’re excited to bring Armoire to them,” Armoire CEO Ambika Singh said. “Carillon Point is a beautiful and convenient location for many of our members, and for those living on the Eastside who are curious about Armoire.”
Armoire is growing fast. The company, founded in 2016, moved into a new Pioneer Square headquarters in June that also serves as a retail space and warehouse. It also opened its first pop-up location in downtown Seattle this past March; that location is now closed.
The company’s headcount has doubled in the past five months to 65 people.
Starting at $149 per month, Armoire ships designer clothes to members who can swap out the items at any time or purchase them at a discounted rate. Armoire has more than 500 brands and is adding thousands of new inventory items each month.
Its rental business model is built on buying from brands at wholesale prices, constantly shuffling clothes in and out of its dry cleaning operation. Armoire aims to be cheaper than hiring a wardrobe consultant and more efficient than browsing through racks at various stores.
Armoire follows a similar playbook to Rent the Runway, the 10-year-old New York City-based company valued at more than $1 billion. Rent the Runway also operates physical locations; it opened its fifth store last year.
Armoire has raised $5.1 million from investors such as Zulily co-founder Darrell Cavens; Halogen Ventures founding partner Jesse Draper; and a number of female backers who decided to invest after first becoming customers. They include Sheila Gulati of Tola Capital; former Drugstore.com CEO Dawn Lepore; Amy Nelson of The Riveter; Heather Redman of Flying Fish; and Angela Taylor of Efeste. Other investors include Amperity CEO Kabir Shahani and his wife Noreen; Accolade CEO Raj Singh and his wife Jill; Foot Locker exec Vijay Talwar and his wife Nita; and others.