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(Atavus Image)

Atavus, the Seattle startup using analytics to help football players develop better tackling skills, has been acquired by Phoenix Sports Partners, a sports technology and data investment fund.

The deal was finalized earlier this month according to a news release this week.

Atavus started as a rugby skills platform in 2011 and transitioned to a comprehensive training program for football through its Atavus Tackle System, which offers coaching techniques and analysis aimed at making tackling safer. The Seattle Seahawks and University of Washington football program both preached the benefits of rugby-style tackling, which leads with the shoulder instead of the head.

PREVIOUSLY: Atavus tackles football’s biggest concern with online system to teach its technique to coaches and players 

“We’re looking forward to the future with Phoenix,” Karen Bryant, CEO of Atavus, said in a statement. “We’ve had some amazing wins this year, including new partnerships with several key programs like Texas Tech, Baylor, and Oklahoma; the launch of Atavus Edge and Tacklytics Core; the extension of our partnership with the Texas High School Coaches Association (THSCA) and tremendous growth in our Digital Tackling Academy. Phoenix will help us continue that winning streak.”

Chicago-based Phoenix Sports Partners owns, controls and invests in sports technology and data companies. Other brands in its portfolio include Vizual Edge, FanFood, Legacy Esports, Monsterful, fusesport, Block Six Analytics, and Collegiate Sports Management Group.

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