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Mobile marketing startup Airship scooped up Apptimize, a San Francisco-based user experience testing company, in its second acquisition so far this year.

The deal helps Airship toward its goal of building an “end-to-end mobile customer experience platform,” the company said in a press release. The addition of Apptimize gives Airship a trusted testing system for user experience across mobile apps, websites and more.

“Today’s most impactful companies are constantly reinventing customer experience, and a culture of experimentation is a critical part of driving that innovation,” Brett Caine, Airship CEO and president said in a statement. “By combining Apptimize mobile app and web testing with Airship’s deep insight into customer engagement across channels, marketers and developers can focus innovation on the most critical areas while creating the seamless end-to-end experiences customers really want.”

Terms of the deal were not disclosed.

Founded in 2009 as Urban Airship, the Portland-based company streamlined the name in April as part of a corporate rebrand. Airship was an early adopter of push notifications on mobile and email, and its client roster today includes big brands like Adidas, Alaska Airlines, Regal Cinemas, Zillow and others. It also now develops products for mobile wallets and voice-enabled notifications.

The acquisition brings Airship to a total headcount of 330. About 19 people, roughly two-thirds of the Apptimize staff, will join Airship as part of the deal.

More than 100 companies use Apptimize for customer experience and A/B testing, including The Wall Street Journal, Glassdoor, Rakuten, Hotels.com and more.

Airship has raised $100.9 million in its 10-year history, including a $25 million round in June. Apptimize is Airship’s fourth acquisition, and its second of 2019. The company scooped up Paris-based Accengage in January.

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