Microsoft CEO Satya Nadella. (Microsoft Photo)

Another day, another cloud-related acquisition for Microsoft.

The tech giant has purchased Mover, an Edmonton, Canada-based cloud storage migration startup. The deal helps Microsoft bolster its Microsoft 365 file migration capabilities.

“Our goal is to help customers move to the cloud with confidence,” Microsoft wrote in a blog post. “Today, we offer several options to support cloud file migrations, including FastTrack and offerings from trusted Microsoft partners, as well as the SharePoint Migration Tool for migrating content from on-premises SharePoint sites and file shares to Microsoft 365. Mover will enhance these offerings with proven tools, plus more self-service options over time.”

Founded in 2012, Mover describes itself as “one of the fastest OneDrive and SharePoint document migrators in the world,” providing migration from more than a dozen cloud service providers into OneDrive and SharePoint.

“Security, file fidelity, and transfer accuracy are core tenets of our company and we take pride in our reputation,” Mover co-founder and CEO Eric Warnke wrote in a blog post. “Moving forward, we’ll bring our deep expertise and migration technology to serve Microsoft customers. This acquisition will ensure that customers making the move to Microsoft 365 have a seamless and cost effective experience.”

Mover had raised $1.5 million to date, according to PitchBook. The company lists 70 employees on LinkedIn.

This is Microsoft’s 12th acquisition of 2019. It made three other cloud-related acquisitions in recent months, swooping up Blue Talon in July, buying jClarity in August, and buying Movere last month.

The company’s cloud services generated as much revenue as all its other businesses combined, including mainstays like traditional software licensing and hardware, for the first time last quarter.

Microsoft spent $9.1 billion on 20 acquisitions in its 2019 fiscal year, which ended June 30, buoyed by its $7.5 billion GitHub deal. GeekWire research shows that 2019 ranks as Microsoft’s third-biggest year for acquisitions, both in the number of deals and in spending, since 2003.

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