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Movere CEO Kristin Ireland. (Movere Photo)

Microsoft didn’t have to go far for its latest acquisition. The Redmond, Wash.-based tech giant today announced that it acquired Movere, an 11-year-old Seattle-area cloud migration startup. Microsoft will use the deal to help customers move their existing applications and infrastructure to Azure. Terms of the transaction were not disclosed.

“Movere’s innovative discovery and assessment capabilities will complement Azure Migrate and our integrated partner solutions, making migration an easier process for our customers. We believe that successful cloud migrations enable business transformation, and this acquisition underscores our investments to make that happen,” Jeremy Winter, partner director for Azure Management, said in a statement.

Movere originally launched as a consulting company called Unified Logic in 2008 but pivoted around 2014 after the founders experienced their own trouble with cloud migration. The startup has been a Microsoft partner for more than a decade.

Movere describes itself as a platform “that increases business intelligence by accurately presenting entire IT environments within a single day, providing enterprises with the confidence they need to have visibility and control of their environments regardless of platform, application or geography as organizations grow, change and digitally optimize.” The company employs 17 people who plan to stay onboard through the acquisition.

“The acquisition by Microsoft is not just a marriage of a best-in-class and trusted cloud platform with a powerful data and insights platform; it is also the merge of passions of two companies looking to move mountains for customers through a deep partner ecosystem, with the ultimate goal of enabling your business transformation delivered at the speed of light,” co-founder and CEO Kristin Ireland wrote in a blog post. Ireland started the company with her husband Andrew Ireland.

This is Microsoft’s 11th acquisition of 2019. It made two other Azure-related acquisitions in recent months, swooping up Blue Talon in July and buying jClarity in August. The company’s cloud services generated as much revenue as all its other businesses combined, including mainstays like traditional software licensing and hardware, for the first time last quarter.

Microsoft, Amazon, Google, and other large corporations offer cloud migration tools that help companies transition their businesses to the cloud. There are also other smaller startups, including several based in Seattle such as Skytap and BitTitan, that sell similar services.

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