Mac vs. PC is alive.
The geeky advertising rivalry between Microsoft and Apple reignited Wednesday after Microsoft put out a new ad that uses a guy named Mackenzie Book — a.k.a. Mac Book — to talk about why the company’s Surface Pro 2 laptop is better than Apple’s MacBook Air.
“So Mac, which laptop lasts longer?” the narrator asks.
“Surface laptop lasts longer,” Mac Book responds as “Mac Book says Surface lasts longer” text overlays the scene. Microsoft uses the same formula to tout a “faster” Surface laptop that has a touchscreen.
“You should get a Surface — trust me, I’m Mac Book,” Mackenzie says at the end.
As The Verge notes, maybe Apple will go find “Mike Rosoft” to counter the new ad campaign.
MSPowerUser spotted two other leaked Microsoft ads that also mock the MacBook.
Microsoft and Apple have a history of taking shots at each other via ads. For a trip down memory lane, here’s a compilation of all the Mac vs. PC ads that Apple made over the years.
Microsoft introduced the Surface Laptop 2 this past October. The company is expected to release refreshed Surface Pro and Surface Book models later this year.
Microsoft’s Surface revenue came in at $1.35 billion, up 14 percent year-over-year, in the most recent quarter thanks to strong growth in its commercial segment.