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Legwork, a Wenatchee, Wash. startup that builds marketing automation software specifically for dental practices, has raised $17 million in funding.

Legwork’s software platform brings together marketing tools, data and patient communications for dental practices. It lets practices more easily find and retain patients, encourage reviews and referrals and follow up with existing patients.

“Legwork aims to solve what we call the $300 marketing trap,” Legwork Co-CEO Korey Korfiatis said in a statement. “While nearly every marketing-related software and web platform costs an average of just $300 per month, not one of these systems alone — or even combined with other fragmented solutions — completely solves a dentist’s patient engagement needs.

Leading the round is Level Equity, a growth equity firm with offices in New York and San Francisco that manages more than $1.7 billion in investments in rapidly growing software and internet companies. In a statement, Level Equity Partner Charles Chen said patient experience is paramount in healthcare, especially in dentistry, and Legwork “enables dental practices to engage with their patients in a powerful manner.”

Though it is 12 years old, Legwork’s growth has accelerated in recent years. The company said it doubled revenue for the last two years and is on pace to double again in 2019.

Legwork will use the cash infusion to improve its existing software and develop new products. Its most recent release is a new “flagship” review and referral management platform called Patient Experience Insights.

The system uses a Net Promoter Scoring System to measure patient sentiment and generate online reviews and referrals. The system also identifies patients who had negative experiences and give dental practices data they need to improve.

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