Just two days after yet another Apple event promoting another new iPhone, a small tech company in Redmond, Wash., called Teracube is launching a Kickstarter for a phone of its own, aimed at convincing consumers that they don’t need to spend big money to get the performance they expect.
Teracube is billed as a cutting-edge and affordable smartphone — and the world’s first with a four-year warranty. That warranty, including accident coverage, repairs and battery replacement, is designed to eliminate the customary cycle of buying a new phone every couple of years, which in turn could help reduce electronic waste.
With a suggested retail price of $349, the Teracube is being offered on Kickstarter at pre-order for $175.
“Better for your pocket, better for the planet,” Teracube co-founder and CEO Sharad Mittal said in reciting the company’s tagline. Described as “a passionate environmentalist,” Mittal worked at Microsoft and Amazon in software engineering, and as founder of Kinivo and BlueRigger he has more than 10 years of consumer electronics design and retail experience. Fellow co-founder and vice president Anthony Tsim is a serial entrepreneur with 20 years of software and IT experience.
“I’ve always envisioned changing the disposable nature of the consumer electronics industry by designing high-quality products that last longer,” Mittal added. “We want to talk about our footprint and show people how small changes can make a huge impact.”
Teracube doesn’t appear to be sacrificing performance along the way to its attractive price point. Among other features, the Android-enabled phone boasts an octa-core processor that allows for faster load times; 128GB of storage and 6GB of RAM; 3400mAh battery; dual cameras; 6.2-inch full HD+ IPS display. Teracube also supports wireless providers AT&T, MetroPCS, T-Mobile, Cricket, Lyca and more.
As someone who has been designing and selling consumer electronics for more than a decade, Mittal doesn’t sweat the idea of creating a smartphone to take on those pumped out by tech giants.
“It has always been a bigger challenge on how to convince users rather than building the product itself,” Mittal said. “Users are ingrained in their phone ecosystem and have been somewhat misled by the corporate marketing that they really need a $1,000 phone to run their apps and take good pictures. Teracube is super fast, can run all your apps, and take beautiful pictures. It even has a headphone jack that everyone wants and misses!”
Teracube launched its Kickstarter Thursday with a goal of $25,000 to get things going, and potential stretch goals will be announced later on. The plan is to ship phones in December.