Apple held its annual iPhone unveiling event today in Cupertino, Calif., where it showed off the new iPhone 11 and iPhone 11 Pro along with a bevy of other products and services.
The iPhone 11 will start at $699, which is $50 cheaper than the iPhone XR that debuted last year. The iPhone 11 features a 6.1-inch liquid retina display, spatial audio support, a dual-12-megapixel camera system with a new Night mode and slow motion selfies, and a battery life that lasts one hour longer than the XR. It comes in six colors.
Apple also showed off the more premium iPhone 11 Pro, a successor to last year’s XS phones. It’s priced at $999 and has a triple-camera system, a new “Super Retina XDR” display, four hours more battery life than the iPhone XS, and will come in four colors. It’s the first “Pro” phone Apple has built.
There’s also the iPhone 11 Pro Max priced at $1,099. It gets five more hours of battery life than the XS Max and has a slightly larger screen (6.5-inch) than the Pro (5.8-inch). Both include a fast charger. Here’s how the Pro models compare to the normal iPhone 11 device.
All three models will be available for pre-order at 5 a.m. PT on Sept. 13; shipping starts Sept. 20.
The current iPhone XR will stick around at $599, while the iPhone 8 drops to $449.
Apple stock stayed steady in trading on Tuesday.
Here’s a rundown of Apple’s other announcements — see its Newsroom for more details.
- The new Apple Watch Series 5 will start shipping Sept. 20 for $399. It features a new always-on retina display and a compass. Apple also dropped the Series 3 Watch price to $199, down from $279. The company also announced a new Research app for Apple Watch that allows people to contribute to health research studies.
- Apple revealed the seventh generation iPad, which features a larger 10.2-inch screen (up from 9.7 inches) and is available today starting at $329. Education customers can buy the device for $299. Apple will also release iPadOS on Sept. 30.
- Apple TV+, its streaming TV and movie service, will debut in more than 100 countries Nov. 1 and cost $4.99 per month for an entire family. The price point is lower than Disney’s new competing service or Netflix. Customers who purchase an iPhone, MacBook, or iPad will get a free year of AppleTV+.
- Apple Arcade, its subscription gaming service, will debut Sept. 19 for $4.99 per month with a one month free trial. There will be more than 100 games in the catalog. Other companies including Microsoft (xCloud) and Google (Stadia) are developing their own subscription gaming services.