Vancouver, Wash.-based marketing and sales intelligence startup DiscoverOrg made its second acquisition in two months, announcing Tuesday the purchase of email verification and list cleansing service NeverBounce.
DiscoverOrg will integrate NeverBounce technology into its own platform to enhance accuracy of emails and verification of other marketing data.
Founded in Cleveland five years ago, NeverBounce has more than 100,000 users across the globe. The 15-person company will keep working out of Cleveland and continue selling its products as standalone solutions while partnering with DiscoverOrg.
“Together, DiscoverOrg and NeverBounce are committed to ending the curse of bad sales and marketing data,” NeverBounce CEO Brad Owen said in a statement.
This is the fourth acquisition for DiscoverOrg, which acquired Boston-area enterprise marketing startup Zoominfo last month, RainKing in 2017, and iProfile in 2015. DiscoverOrg has nearly 15,000 customers and employs more than 500 people. The company’s backers include TA Associates, The Carlyle Group, and 22C Capital.