Bryte, a Bay Area-based company that promises a better night’s sleep through its AI-powered smart bed, is bringing its bright idea to the Seattle area with its first permanent retail location in Bellevue, Wash.
Bryte first began shipping its direct-to-consumer Bryte Bed last month, calling it the “most comprehensive intelligent sleep platform on the market” and a “self-learning superbed” that uses AI — through a sleep service app called Aiden — to learn how you sleep so it can improve night after night. Technology within the mattress adjusts to your body as you sleep and light and temperature are controlled automatically to improve comfort.
The flagship store will be located at 2038 Bellevue Square, and will serve as an educational space for consumers who want to understand factors that affect their sleep. In-store visitors will be able to take an advanced sleep assessment developed by Dr. Matthew Walker, Bryte’s lead sleep advisor and author of “Why We Sleep.”
“The belief behind the Bryte Bed is that there was no one perfect bed: every body is different, and our sleep changes every night, throughout the night,” John Tompane, CEO of Bryte, said in a news release. “Having a physical space for customers to experience how the Bryte Bed adjusts to your movements in real-time is an incredible way to understand the nuances of your individual sleep and the significance of an intelligent bed.”
Bryte has been using the Seattle region as a test market over the past year, the company said.
“The people of Seattle understand technology but aren’t bombarded with it in the same way San Francisco and New York can be; people here will only invest in technologies that have proven themselves,” said Nancy Richardson, CMO and head of retail for Bryte.
The Bryte store’s grand opening is this Saturday and in-store free shipping and delivery are being offered as a promotion through May 31. Regular store hours will be 9:30 a.m. to 9:30 p.m. Monday through Saturday, and 11 a.m. to 7 p.m. on Sundays.