Amazon is trotting out more than just a fun ad for Alexa during Sunday’s Super Bowl LIII. The tech giant is using the NFL’s premiere event to tease a new series on Amazon Prime Video, and to let streaming TV users know they can access the show after the game.
“Hanna” is a reboot of a 2011 film in which a young girl is raised by her ex-CIA father to be a bad ass who can take out assassins bent on killing her. The new series stars Esme Creed-Miles in the title role.
The 60-second trailer will air during the third quarter of Sunday’s game, according to Variety. After the game is over, Prime members have exclusive access — and 24 hours — to watch the first episode. The series will launch in March.
“The interesting thing about this show is that it’s got great female appeal, but also great male appeal,” Mike Benson, director of marketing for Prime Video, told Variety. “We know there a lot of women who watch the game and wanted to do something for both audiences.”
Last year, Amazon used the Super Bowl to show off the series “Tom Clancy’s Jack Ryan,” starring John Krasinski.