Discovery and Amazon think they have the right ingredients to get food lovers to subscribe to yet another streaming service. The cable-TV network is teaming with the tech giant on a new app called Food Network Kitchen that will offer recipes, cooking tips, and live shows featuring celebrity chefs.
The platform, announced Wednesday and shown off as part of Amazon’s devices event in Seattle, will cost $6.99 a month. It will be available to iOS and Android users beginning in October.
The Wall Street Journal reported that subscribers will be able to use the app to “attend” up to 25 live cooking classes a week put on by the likes of Martha Stewart, Guy Fieri and Bobby Flay. Flay even made an appearance via Echo Show on Wednesday for a demo alongside Amazon devices and services chief Dave Limp.
According to Amazon, Echo Show users will be able to watch live and on-demand episodes of Food Network TV shows on Echo Show. When they see a recipe they like, they can ask Alexa to save that recipe. The voice assistant will also know the context and details of recipes so users can ask questions about needed ingredients and more.
Subscribers to the service will be able to use the app to buy ingredients for recipes shown in classes through an Amazon Fresh integration, according to the Journal. Grocery orders will be fulfilled through Amazon as well as Instacart and Peapod.