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U2’s Bono and The Edge in concert Friday night on the 2018 Experience + Innocence Tour in St. Louis. (Photo by Remy, via U2 Start, Creative Commons License 4.0)

Seattle-based on-demand trucking technology startup Convoy already counts several rock stars of the tech world among its investors — including Microsoft co-founder Bill Gates, LinkedIn co-founder Reid Hoffman, Salesforce CEO Marc Benioff and Amazon CEO Jeff Bezos. Turns out some actual rock stars have invested, as well.

Convoy revealed Monday morning that U2’s Bono and The Edge quietly invested in the company last year. Convoy declined to disclose the amount of the investment. The U2 frontman and guitarist were introduced to the company by Hadi Partovi, a Convoy board member, investor and CEO of Code.org.

The news coincides with the recent start of U2’s 2018 Experience + Innocence Tour.

“Bono and The Edge know more about trucking than you might think. They’ve spent most of their adult lives touring the world with U2, and trucks are an essential part of moving the show from city to city,” said Convoy CEO and co-founder Dan Lewis in a post announcing the investment. “When they heard about Convoy, they loved that we are using technology to empower millions of truckers to grow their businesses while at the same time reducing empty miles and waste.”

Convoy co-founders Dan Lewis, CEO, and Grant Goodale, CTO, inside the company’s Seattle headquarters. (GeekWire Photo / Taylor Soper)

The company has been described as the “Uber for trucking,” using technology to connect truck drivers with excess capacity to shippers looking to move freight — including Fortune 500 companies — automating traditionally a slow and time-intensive process. Convoy works with 15,000 trucking companies and 100,000 truck drivers, and has grown to 225 employees.

Bono and The Edge are no strangers to technology investing, from food technology startup Nuritas to cloud storage giant Dropbox. Partovi and his brother, Ali, who met Bono and The Edge through their previous startup iLike, also reportedly introduced the U2 stars to Dropbox, as well.

Convoy raised $62 million in a Series B round last year, led by Y Combinator’s Continuity Fund, the investment arm of Silicon Valley-based accelerator Y Combinator. The investment by Bono and The Edge was not part of that round. Total funding in the company now tops $80 million.

Convoy was named Startup of the Year at the 2017 GeekWire Awards and is a finalist in the category of Next Tech Titan in the 2018 GeekWire Awards, set for Thursday night in Seattle.

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