Russell Wilson may have inadvertently invented the geekiest touchdown celebration of the NFL season.
The Seattle Seahawks quarterback was on the sidelines reviewing past plays on a Microsoft Surface tablet when his team’s defense forced a fumble and returned it for a touchdown, clinching a big 21-7 win over Minnesota during a primetime Monday Night Football game at CenturyLink Field.
The cameras caught Wilson’s celebration, which involved the former Microsoft spokesperson dropping the tablet as if he was doing a mic drop.
— Kedu Bob (@kedubob) December 11, 2018
— Jillian Rushing (@jillianrushing) December 11, 2018
As part of a sponsorship deal Microsoft inked with the NFL in 2013, players and coaches have used the Surface on the sidelines over the past five seasons. While Microsoft encountered some early hiccups with both the functionality and labeling of its tablets, the device has now become a mainstay on NFL sidelines, replacing the old black-and-white printed paper that teams previously used to review past plays.
Microsoft develops a special ruggedized version of the tablet that can withstand extreme temperatures and high impact when players drop the tablet in celebration, for example, or in Aaron Rodgers’ case, slam it on the ground in frustration.
Microsoft has done other sports-related work in recent years, a strategy that helps leagues use technology to improve their processes, exposes Microsoft’s products to more consumers, and helps improve player performance.
The Surface tablet, meanwhile, has helped Microsoft revive its hardware business by aiming to be best-of-class for work and productivity applications. In Microsoft’s most recent quarter, Surface revenue jumped 14 percent over the previous year, to $1.18 billion. Technology journalist Brad Sams recently released a book about Microsoft’s Surface business.