Apple has already released two new iPhones this year, but the company is gearing up for yet another release on Friday. The iPhone XR will be available starting Oct. 26, and despite being late to the game it could be the biggest hit of the season.

Geared Up Co-host Andru Edwards says the XR packs just as much of a punch as this year’s other iPhones, the XS and the XS Max, but without the luxury features of those models.

The phone has a 6.1 inch LCD screen, larger than the OLED screen on the XS. It has similarly upgraded cameras, although it is lacking a second front-facing camera that the other models boast. it also has a longer battery life than any other iPhone to date.

But the biggest attraction of the XR may be its price: It starts at $749 compared to a base price of $999 for the iPhone XS line. That’s the killer point that Andru predicts will make the XR the biggest selling iPhone this year.

Andru also gives us his take-aways on the Google Pixel 3, which he’s been testing since its launch. He says the phone has the best camera on the market, but also he said he’d still choose the iPhone XR over the Pixel when it comes to video.

Also on this show: Todd reviews a smart home plug from Amazon that actually works the way you hope it would: Plug and play, rather than plug and pray. He also gives us a sneak peek at new augmented reality technology that wants to change how we watch NBA games.

Listen to this week’s episode in the player below or subscribe to Geared Up in your favorite podcast app. Also watch the live behind-the-scenes taping of the show at the top of the post.

This week’s stories:

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.