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Hubb is raising more cash to build out its tech-fueled hub for event organizers.

The Vancouver, Wash.-based startup today announced a $6.3 million Series B round led by Five Elms Capital, with participation from previous investors Oregon Venture Fund and Elevate Capital. Total funding to date in the 3-year-old company is $10 million.

Hubb CEO Allie Magyar. (Hubb Photo)

Hubb helps around 100 clients such as Microsoft, Atlassian Tableau Software, and the Consumer Technology Association (which puts on CES) streamline and automate event management. The software collects content from speakers and exhibitors; manages scheduling; organizes sales leads; and calculates attendance for events both big and small. It also uses machine learning to improve efficiency and ROI.

Allie Magyar founded Hubb after more than a decade in the events business. She said Hubb is one of the only software-as-a-service offerings in the market.

“We understand the power of the back-end systems and how that can provide richer experiences to attendees on the front end,” she added. “Previously all back-end processes were completely manual and managed with emails and spreadsheets. We offer a unique product set that helps planners with the most time-consuming aspects of event management by automating many of the complex workflows.”

Hubb has doubled annual revenue for the past three years and hit break-even earlier in 2018. It recently signed its 100th customer and employs 38 people.

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