Smartphone and virtual reality headset maker HTC posted its biggest monthly sales decline in two years Friday morning, signaling flagging interest in its devices and ongoing trouble for its business.
Taiwan-based HTC, which has its North American headquarters in Seattle, reported June sales of NT$2.2 billion, or $72 million USD. That’s down 68 percent from 2017, where sales reached NT$6.9 billion, or $226 million USD. HTC reported a drop in sales of 46 percent in May and 55 percent in April.
HTC is known as a pioneer in the smartphone industry, with recognizable phones like the Google Nexus One, the HTC One line, and the Google Pixel. The company just released its new flagship, the U12+, to lukewarm reviews. HTC also partners with Valve on the Vive VR headset.
But the smartphone maker has been declining as Apple and Samsung continue to dominate the global market. HTC announced plans to cut 1,500 jobs in Taiwan earlier this week, a quarter of its global workforce, according to Reuters.
The layoffs come after the company shifted 2,000 HTC employees to Google as part of a $1.1 billion cooperation agreement between the companies that moved Google Pixel hardware development from HTC to the search giant.
And in February, the company announced that Chialin Chang, its president of smartphones and connected devices business, was resigning to pursue his “personal career plan.”