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Heroclip, the hybrid gear clip created by a former University of Washington professor, has a new hook to attract fans — and a new Indiegogo campaign.

Looking to raise $30,000 to fund a new line of Heroclips in assorted sizes, colors and patterns, the company eclipsed that goal in less than 24 hours. By Wednesday morning, more than 650 backers had pledged almost $34,000 in the crowd-funding effort.

Inventor and CEO Mina Yoo announced a year ago that Heroclip had raised $500,000 in a funding round that would help her small company pump out more units. Yoo had previously showcased the combination carabiner with rotating, rubber-tipped hook as an “Invention We Love” at the 2016 GeekWire Summit in Seattle.

“Our brand is all about creating products that help people fit in adventure and active life in their everyday by making them easier and more manageable,” Yoo said Wednesday.

(Heroclip Photo)

The new campaign aims to fund the production of a full line of Heroclips in three sizes: original, the new small size and the new mini. Colors and patterns range from urban camo to stripes and much more.

Backer perks on Indiegogo include one small or mini Heroclip for $16; a 3-pack of small or mini Heroclips for $45; a Hero Kit featuring an original, small and mini Heroclip plus Hero socks and bandana for $66.

Heroclip is also offering a new Sports Set for $33, inspired by the company’s partnership with the Seattle Storm WNBA team. Ten percent of proceeds will go toward Grassroots Soccer, which educates at-risk youths through sports.

(Heroclip Photo)

Our personal favorite among the backer perks is the Founder Series 3-pack, which is a limited-edition offering with a graphic pattern inspired by Mount Rainier. The set is limited to 100 and is priced at $199.

Check out the site for more options in colors and patterns and perks. Heroclip promises to ship new products to backers this August.

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