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Funko cereal
A box of Funko FunkO’s cereal featuring its Pop! character Freddy Krueger from “A Nightmare on Elm Street.” (Funko Photo)

Move over, silly rabbit, cereal looks like it could be fun again thanks to a new line of breakfast treats from Funko, the Everett, Wash.-based pop culture company.

The cereal, called FunkO’s, will feature more than 40 characters from some of the leading pop culture licenses which Funko uses to make its line of consumer goods, including the popular Pop! figurines. In fact, each box will include a corresponding miniature Pocket Pop! figure.

PREVIOUSLY: Funko stock returns to pre-IPO price from rocky start as a public company

The cereal boxes will also feature themed activities, puzzles and games on the back panel. FunkO’s will sell for a suggested retail price of $7.99 per box.

“As the market leader in licensed pop culture products and speed to market capabilities, we are in a truly unique position to surprise and delight our passionate fan base,” Brian Mariotti, CEO of Funko, said in a news release. “We are thrilled to bring our stylized designs and inventive products to the cereal aisle this year and bring the fun back to breakfast. Given our diversity of licenses, this launch is another example of how we are able to drive fan engagement and consumer demand for our brand in creative and distinctively Funko ways.”

Here are more details on the first cereal varieties, produced in partnership with Warner Bros. Consumer Products, expected to hit store shelves this summer:

Mega Man will feature blue FunkO’s cereal. (Funko Photo)
  • Mega Man FunkO’s: Available exclusively at GameStop in July, Mega Man will feature blue FunkO’s and each box includes a Mega Man Pocket Pop! inside.
  • Cuphead & Mugman FunkO’s: Available exclusively at Hot Topic in July, Cuphead & Mugman will feature red FunkO’s and each box includes a Mughead Pocket Pop! inside.
  • Retro Freddy FunkO’s: Available exclusively at Funko.com in July, Retro Freddy will feature red FunkO’s and each box includes a Freddy Funko Pocket Pop! inside.
  • A NIGHTMARE ON ELM STREET’s FREDDY KRUEGER FunkO’s: Available exclusively at f.y.e in July, from New Line Cinema, A NIGHTMARE ON ELM STREET’s FREDDY KRUEGER will feature red FunkO’s and each box includes a FREDDY KRUEGER Pocket Pop! inside.
  • FRIDAY THE 13TH’s JASON VOORHEES FunkO’s: Available exclusively at f.y.e in July, from New Line Cinema, FRIDAY THE 13TH’s JASON VOORHEES will feature red FunkO’s and each box includes a JASON Pocket Pop! inside.
  • THE LORD OF THE RINGS FunkO’s: Available exclusively at Box Lunch in July, THE LORD OF THE RINGS will feature green FunkO’s and each box includes a GOLLUM Pocket Pop! inside.
  • Cuphead ‘Don’t Deal with the Devil’ FunkO’s: Available exclusively at GameStop in August, Cuphead ‘Don’t Deal with the Devil’ will feature black FunkO’s and each box includes a Cuphead Pocket Pop! inside.
  • IT’s PENNYWISE FunkO’s: Available exclusively at Hot Topic in August, from New Line Cinema, IT’s PENNYWISE will feature red FunkO’s and each box includes a PENNYWISE Pocket Pop! inside.
  • HUCKLEBERRY HOUND FunkO’s: Available exclusively at Funko.com in August, Hanna-Barbera’s HUCKLEBERRY HOUND will feature blue FunkO’s and each box includes a HUCKLEBERRY HOUND Pocket Pop! inside.
  • DC’s BATMAN FunkO’s: Available exclusively at Entertainment Earth in August, DC’s BATMAN will feature blue FunkO’s and each box includes a BATMAN Pocket Pop! inside.
  • DC’s BATGIRL FunkO’s: Available exclusively at Entertainment Earth in August, DC’s BATGIRL will feature purple FunkO’s and each box includes a BATGIRL Pocket Pop! inside.
  • BEETLEJUICE FunkO’s: Available exclusively at Box Lunch in August, Warner Bros.’ BEETLEJUICE will feature green FunkO’s and each box includes a BEETLEJUICE Pocket Pop! inside.
  • Cthulhu FunkO’s: Available exclusively at BAM! In August, Cthulhu will feature green FunkO’s and each box includes a Cthulhu Pocket Pop! inside.
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