Amazon unveiled its newest brick and mortar store concept, Amazon 4-star, which stocks items with a rating above four stars on Amazon.com, as well as best-sellers and new and trending items.
The first location for the store, opening tomorrow, will be in New York City’s SoHo neighborhood. Items have digital price tags, which show the list price as well as cheaper rates for Prime members, creating another enticement for joining the fast-shipping service.
Here’s how the store is set up, according to Amazon:
Throughout the store there are features like “Most-Wished-For,” a collection of products that are most added to Amazon.com Wish Lists; “Trending Around NYC,” hot products that NYC-area customers are buying on Amazon.com; “Frequently Bought Together”; and “Amazon Exclusives.” These features, along with customer review cards with quotes from actual customer reviews, make it fun and easy to shop.
The 4-star concept joins Amazon Books, Amazon Go, AmazonFresh Pickup, Amazon Pop-Up stores in malls, package pickup storefronts and of course Whole Foods Market in Amazon’s physical stores portfolio. Recent GeekWire research shows that Amazon is approaching close to 600 locations between these concepts.
Amazon recently started breaking out revenue from its stores, but it’s been less than a year since the company reported those figures, so annual comparisons aren’t yet available. In the second quarter, Amazon reported $4.3 billion in brick and mortar sales. That is just a drop in the bucket of the company’s overall $52.9 billion in sales that quarter.