Amazon’s worldwide tablet shipments spiked 48 percent last quarter while the tech giant passed Samsung for second place in vendor rankings.
Amazon, which offered big discounts on its Fire tablets during the holiday season, had a 15.6 percent market share in the fourth quarter, trailing only Apple at 26.6 percent.
“The low-cost tablets have been quite effective as shopping catalogs for Amazon’s online storefront and in recent quarters the company has taken things a step further by including its voice assistant, Alexa, in the latest tablets and by expanding to new markets around the world,” IDC said.
Amazon’s main hardware products are the Fire tablets and Echo voice assistant speakers; both come equipped with Alexa.
Tablet shipments overall dropped last quarter by 7.9 percent year-over-year. Here’s a look at shipments and market share for 2017 as a whole — note Amazon’s 38 percent spike: