Location-based data startup Placed is having a good year. The company announced Thursday that it is now working with over 250 partners to track the effectiveness of mobile ads, and the company has also added two big names to its leadership roster.
McAndrew’s resume would take several minutes to read in full, but in addition to leading Pandora and aQuantive, he has held leadership positions at Microsoft and Disney, was an investor with the Madrona Venture Group for a time and now sits on the boards of companies including The New York Times, GrubHub and Seattle’s PicMonkey.
“Attribution has been a driver of digital going back to the early days of aQuantive and Atlas,” McAndrews said in a press release. “Placed continues that attribution story by starting where digital ends, with the ability to move past the digital screen to measure the impact of all media on offline store visits. This ability to make the offline as accountable as the online world is what attracted me to the opportunity at Placed.”
Whitmer joins Placed from Yahoo, via Yahoo’s acquisition of advertising company BrightRoll. Whitmer served as Yahoo’s senior director of DSP sales and operations, and later its VP of platform sales. He formerly served as a senior manager at Amazon and its A9 subsidiary.
At Placed, he will oversee the company’s partnerships with mobile ad providers and others in the programmatic industry.
“With over 90 percent of all retail transactions still occurring in the physical world, Placed is positioned to be that de facto currency to connect programmatic advertising to real world behaviors including store visits,” Whitmer said in the release. “2017 will be the year of programmatic at Placed with a focus on activation beyond our four walls, something only a pure play measurement company is able to deliver to its partners.”
— Moovel North America, the Portland-based parent company of car-sharing service car2go and other tech-fueled transportation solutions, announced the addition of Henry Harbury as the company’s chief technology officer.
Harbury formerly worked as the CTO of marketing automation software company Act-On Software, where he held various technical and leadership positions for 10 years. He previously founded and led software contractor TeamTek Solutions.
At moovel, Harbury will lead the company’s technology initiatives, focused on advancing moovel’s “mobility-as-a-service (MaaS) solutions for the transportation market,” according to a press release. The company set up its U.S. headquarters in Portland last year when it made its official U.S. expansion. It is owned by German automotive firm Daimler.
“[M]oovel’s engineering team has built a best-of-breed technology solution that solves a broad range of challenges across the transportation industry,” Harbury said in the release. “I am honored to join a team that has delivered MaaS innovation to the transit market. I’m looking forward to helping the team continue its momentum as we bring even greater advancements to the transportation sector.”
DePaulis joined Tableau when it was still a small startup, and held various leadership positions there over the past decade. She most recently served as the company’s vice president of global commercial sales overseeing major sales operations in Europe, Asia and North America. Prior to joining Tableau, she worked at several other Seattle startups.
“Textio has many of the compelling elements I saw when I joined Tableau at a similar size. Strong market potential and product fit, a smart executive team and customers that love the platform. Coupling these with their long term vision for the solution and the team they’re assembling and I couldn’t pass up the opportunity,” dePaulis said in an emailed statement.
— Cambia Grove, an innovation hub focused on the healthcare community, announced that Maura Little will join the company as its assistant director of partnerships. Little will oversee the development and retention of Cambia Grove’s community partnerships.
Little has a decade of experience in building coalitions to tackle complex issues, most recently as the director of life sciences and global health development at the Washington State Department of Commerce. She also served as Washington’s government relations director for the American Cancer Society Cancer Action Network during the implementation of the Affordable Care Act.
“Maura has immense understanding of the health care landscape and will be instrumental in furthering the Cambia Grove mission,” Cambia Grove executive director Nicole Bell said in a press release. “She’s already been a terrific, hands-on advisor to us and now will join our team to continue to build upon our foundation of connecting people to catalyze innovation across the Cascadia region.”