It is “super-loud” for the hard of hearing, responds to “any name even remotely close to Alexa,” scans the room to help you find the phone in your hand, and boasts a special “Uh-huh” feature for listening to rambling stories.
It’s the “Echo Silver,” a partnership of Amazon and AARP, the “only smart speaker device designed specifically to be used by the greatest generation” — and it’s a pretty funny spoof. Here it is, as broadcast on Saturday Night Live tonight.
We’ve gotten in touch with Amazon to see if they have anything to say. It’s not clear if this is an example of sponsored content. That was the suspicion when SNL featured a sketch involving Microsoft, but an executive with the Redmond company said at the time that it actually wasn’t a paid placement.
It’s not quite an official comment, but the skit got a laughing-crying emoji from Amazon’s official Twitter account, for what it’s worth.
As seen on SNL: An Echo designed for the greatest generation that will answer to any name close to Alexa 😂 pic.twitter.com/uqN1FRT7uP
— Amazon (@amazon) May 14, 2017