Another day, another tech titan developing a smart speaker.
A new report from The Wall Street Journal claims Samsung is working on its own voice-controlled home speaker to compete with the likes of the Amazon Echo, Google Home, and other devices that will be launched over the next few months and years.
Details about Samsung’s speaker and when we might expect to see it on the market are scant, but The Wall Street Journal does say that the device will be powered by Bixby.
Bixby — Samsung’s answer to Amazon’s Alexa or Apple’s Siri — is available in South Korea, where the company is based, but the English-language version is still in the works.
Meanwhile, other tech companies like Alibaba, Apple, and Microsoft are developing their own smart speakers to compete with Amazon and Alphabet.
In Microsoft’s case, today’s Samsung news puts added pressure on the oftentimes fraught relationship between the two tech giants. Microsoft made a deal with Harman International to develop the voice-controlled technology for the Redmond software company’s forthcoming smart speaker. Samsung subsequently acquired Harman.
Competition is heating up as each tech giant makes a play to become the voice-controlled operating system of homes, cars, and the other Internet of Things-powered spaces of the future.