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Nordstrom Gets Wired
A rendering of the Pop-In@Nordstrom: Gets Wired shop coming to select Nordstrom stores. (Nordstrom Image)

While Seattle-based Nordstrom works to maintain its place in the increasingly internet-focused world of retail, the 116-year-old department store chain is bringing a tech focus to its latest in-store Pop-In shop.

Starting Friday, the latest iteration of the curated shops — Pop-In@Nordstrom: Gets Wired — will open in select stores and online and offer more than 125 tech-themed products for home, fitness, health, travel, accessories, pet care, and more.

The shop is designed to replicate the inside of a computer, and customers who step into the all-white environment with blue fluorescent lighting will feel as if they’re stepping into a computer circuit board, the company said. The “clean technical feel” will also include display tables disguised as computer chips, capacitors with metallic connectors, and a circuit board floor graphic.

Nordstrom tech products
Products that will be available in the Pop-In@Nordstrom: Gets Wired shop. (Nordstrom Photos)

Nordstrom says items in the shop will range from retro to cutting edge and be priced from $9.99 to $1,888. Items include:

  • Tech for home: Philips Viva Airfryer; Petcube Camera to watch and play with your pet left at home; Goal Zero Solar Panel; the Hiku voice-controlled Smart Kitchen that scans barcodes to create shopping lists, and more.
  • Tech for travel: Navdy transparent dashboard GPS; Ollo Clip Active Lens to clip on your iPhone for upgraded Telephoto and Ultra-Wide lenses; DJI Osmo; Nanuk Protective Cases; and more.
  • Tech for sound: Skybuds Truly Wireless Earbuds; Master & Dynamic Headphones; Sonos wifi home audio products; B & O Bluetooth Speaker; and more.
  • Tech for entertainment: Addictive Fidget Spinners; Polaroid Draw 3D Pen; Polaroid Cameras; Ubtech’s smart Robot; Gamevice Mobile Console Gaming; and a selection of drones from DJI, Abrim Enterprises, Polaroid, Parrot, and PowerVision; and more.
  • Tech for fitness/health: Garmin Fenix 5 activity tracker; Ringly Go activity tracker that offers guided meditation; Moov Now Motion Based Coach with app-guided workouts based on your movement and heart rate; iHealth Core scale that measures body composition (not in Canada); and more.

Launched in October 2013, the Pop-In effort is directed by Olivia Kim, Nordstrom’s vice president of Creative Projects, with a focus on “creating energy, excitement, and inspiration” at various store locations. Shops transition every four to six weeks and previous partnerships have included Alexander Wang, Aesop, Warby Parker, Nike, VANS, Opening Ceremony, Gentle Monster, Topshop/Topman, rag & bone, Converse, and more.

The following stores will feature Gets Wired through Aug. 13:

  • Downtown Seattle.
  • Bellevue Square, Bellevue, Wash.
  • NorthPark Center, Dallas.
  • The Grove, Los Angeles.
  • South Coast Plaza, Costa Mesa, Calif.
  • Michigan Avenue, Chicago.
  • CF Pacific Centre, Vancouver, B.C.
  • CF Toronto Eaton Centre, Toronto, Ont.
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